Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
Organizations across industries are finding new ways to use AI to enhance operations and elevate customer experiences. This customer story showcases how Holland America Line used Microsoft Copilot Studio to build an intelligent agent that helps travelers make better, more informed purchasing decisions. Read the story to see how AI can bring greater efficiency and personalization to your customer experiences, and contact TechMeg to discuss how to create similar value for your business.
What is Anna and how does it work?
Anna is a virtual agent developed by Holland America Line using Microsoft Copilot Studio. It acts as a digital concierge on the company's website, providing personalized support to new and existing customers as well as travel advisors. Anna handles thousands of conversations weekly and is designed to assist with booking new cruises, adding services to existing bookings, and answering a wide range of general questions.
How does Anna improve customer support?
Anna improves customer support by providing 24/7 availability and addressing a diverse array of customer inquiries with natural language, similar to a live agent. This has led to a strong resolution rate and is expected to reduce the number of basic informational queries directed to contact center agents, ultimately streamlining the customer journey.
What are the future plans for Anna?
Holland America Line plans to expand Anna's capabilities by integrating additional features such as booking excursions, spa services, and drink packages. The agent will also be introduced in markets outside the United States, including Australia, Canada, and the United Kingdom, with market-specific information to enhance the customer experience throughout their journey.
Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
published by TechMeg
TechMeg is a boutique information technology services company located just outside of New York City in Bergen County, NJ. We provide a holistic approach to technology services, enabling organizations to focus on growing their business without the worries of being compliant, having the proper security policies and procedures in place, supporting a network infrastructure, desktop management and backup.
Our team has over 20 years of professional experience in customized application development, desktop and network support.
Being compliant and focused on security in today’s ever changing cyber landscape is extremely vital. We will perform a thorough assessment to find lapse security protocols and procedures, ensure system patches are up to date, provide user training, have a detailed disaster recovery plan, and more.
We believe that a project’s success, more often than not, is determined at its genesis. You can expect a level of professionalism, understanding and thought provoking questions from us to truly and fully understand your business requirements and needs.
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