Natuzzi uses Dynamics 365 to redefine the luxury furniture experience with a data-first approach | Microsoft Customer Stories
In a competitive market, even luxury brands must innovate to meet customer expectations. This customer story highlights how Natuzzi redefined its luxury furniture experience with a data-first approach, powered by Dynamics 365. Read this story to see how Dynamics 365 can drive transformation in your business and connect with TechMeg to get started.
How has Natuzzi transformed its customer experience?
Natuzzi has reimagined its customer experience by implementing Microsoft Dynamics 365, which allows them to unify previously disconnected systems and gain a 360-degree view of their customers. This enables them to create personalized engagement journeys across various channels, ensuring that each customer receives tailored experiences that resonate with their preferences and needs.
What role does data play in Natuzzi's strategy?
Data is central to Natuzzi's strategy. By leveraging Dynamics 365 Customer Insights, they have integrated demographic, transactional, and behavioral data to develop precise customer segments. This data-driven approach allows Natuzzi to create targeted marketing campaigns and improve customer interactions, ultimately driving higher lifetime value and engagement.
What impact has Dynamics 365 had on Natuzzi's operations?
Since implementing Dynamics 365, Natuzzi has seen measurable improvements in store performance and customer engagement. They have increased their unified customer profiles from 387,000 to nearly 650,000, a growth of 68%. This platform has enabled better messaging, promotions, and events, allowing Natuzzi to maintain closer relationships with customers and adapt to market trends effectively.
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Natuzzi uses Dynamics 365 to redefine the luxury furniture experience with a data-first approach | Microsoft Customer Stories
published by TechMeg
TechMeg is a boutique information technology services company located just outside of New York City in Bergen County, NJ. We provide a holistic approach to technology services, enabling organizations to focus on growing their business without the worries of being compliant, having the proper security policies and procedures in place, supporting a network infrastructure, desktop management and backup.
Our team has over 20 years of professional experience in customized application development, desktop and network support.
Being compliant and focused on security in today’s ever changing cyber landscape is extremely vital. We will perform a thorough assessment to find lapse security protocols and procedures, ensure system patches are up to date, provide user training, have a detailed disaster recovery plan, and more.
We believe that a project’s success, more often than not, is determined at its genesis. You can expect a level of professionalism, understanding and thought provoking questions from us to truly and fully understand your business requirements and needs.
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